Basically today I thought I would touch on the topic of 3D animation, since it feels as if the number of anime using 3D animation is increasing over the past few seasons.
I don't know when 3D animation was first used, but I think what had spread the influence of using 3D animation is basically the american culture, vocaloid and budget restraint.
So before I move onto talking about the reasons, I picked up a few anime which as inputted 3D animation.
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Well as we all know the anime Digimon as our childhood anime, they had already started using 3D animation for the digimons when they evolve into the higher stages. But they didn't really do much with it other then for that few seconds. So I won't go into details.
So the first is Baby Steps which was aired in 2014. Baby steps is a spurts anime which touches on tennis. Even though 3D animation is more useful when they are trying to show more precise and smooth motion, in this anime, the 3D models were used as bystanders, and not for the movements of the characters.
So the first is Baby Steps which was aired in 2014. Baby steps is a spurts anime which touches on tennis. Even though 3D animation is more useful when they are trying to show more precise and smooth motion, in this anime, the 3D models were used as bystanders, and not for the movements of the characters.
and I don't know why, but it really annoys me when their having a match and I see these 3D models standing there, and it really distracts me a lot while trying to watch the match. It was probably done to save time in having the draw in all the by standers in every frame they animate. I appreciate the effort in actually making people stand there, but I would rather it not be there.
In Prince of Tennis (aired in 2001 to 2005), also a tennis anime, most of the time they didn't actually have any by stander in the frame itself, or just have shadows of people, but when you are actually watching the match itself, you wouldn't even notice. So I actually thought that it was better this way.
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Next would be music anime, and especially anime with piano scenes. Piano scenes are really important to show the fingering on each key to actually bring out that liveliness of that scene. And in animation that would be killing yourself by drawing each any every frame for each finger movement (or even half a finger movement), so it's obviously a lot smoother and faster to use 3D animation where you can actually use motion sensors.
I think it's already well known, but Shigatsu wa Kimi no Uso does this for their piano scenes. It was actually mentioned a few times among the voice actors themselves during events and talks that they actually used an actual pianist and recorded it down with motion sensors to get the fingering right, and as a result, you get a very smooth piano scene.
And it's very obvious that these scenes are using 3D animation. I don't know if it's because of the style they actually use to paint on the hands, but it's very obvious, compared to Nodame Cantabile. In Nodame cantabile, even though they also did use 3D animation for the piano scenes, it's not as obvious, and it's hard to tell that it's actually 3D.
It's probably confirmed that any anime on classical music, using piano - they would probably use the motion sensors for the scenes.
It was said to be almost impossible to animate violin scenes because of the fact the compared to the piano, violin is an instrument which moves along with the player.However, for Shigatsu's violin scenes, it was done using 2D animation style. But 3D models were used as reference for drawing in the 2D frames. And on top of that, they actually filmed a violinist playing from different angles to use as reference for the drawings too.
And you end up with a ton of frames for just 5 seconds. But I'm sure all of those who had watched Shigatsu was pretty pleased with the animation. Just by the amount of hard work they had to put into a single scene it would really put off the animators, and we should all be grateful for all their hard work, because we ended up with such a beautiful scene and animation.
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Next up is sports anime. I think I've only seen one sports anime using 3D for their animation, but it's only a little - like a 5 seconds thing? And that anime is Yowamushi Pedal.
Basically they only use 3D animation for scenes where the camera pans out and it shows their back.
I'm actually not too sure as to why they would only do that for the few second scenes, but I'm thinking it's because of the fact that when you pan out the camera and it shows so many people riding on their bicycle, it's actually really hard to coordinate the timing for the movements of the head, arms and legs (and not to mention - hair). On top of that, since it actually shows many difference character, who are riding with different movements, it's actually hard to get the timing correct.
But of course, for sports anime whose movements of the limbs are crucial, 3D animation makes it a lot smoother. This applies to action anime too. As most of you know that during these few seasons, many of the animation uses 3D during their action scenes or well, specific scenes which require a lot of movement (this includes anime like Divine Gate and Phantasy Star Online). Which brings me to my next point - selective 3D animation.
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Selective 3D animation seems to be the trend in anime these 2 seasons. Since they still want to preserve that traditional 2D animation, yet still want the quality of fast paced movements to be there. A number of animes can be listed off the bat, but I'd be focusing on Rokka no Yuusha.
In Rokka no Yuusha, the monsters (which are also known as 'kyo' or 'fiends') are 3D animated, while the rest of the anime is 2D animated.
Well I didn't care too much about this, because the monsters didn't really play a huge role in the anime, and don't have a lot of screen time. But it really bothered me when there was more character-monster interaction. And the contrast between the 2 when put side by side, was just unsightly.
But on the other hand, I liked the consistency of making all the monsters 3D animated. So I don't really know which is better - using 2D animation for this monster or continue with the 3D animation.
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Next is full 3D animation, and these are the how anime may look like in the future if everyone decides to using 3D animation instead of 2D. There have been a few 3D animated anime like God Eater and Ajin. But since I have yet to watch God Eater, I'll be talking about Ajin.
Well I don't really have anything against 3D animation, because I really liked movies like Final Fantasy. But for this animation, I don't think I can say it's nice. Instead of giving the anime more life, I feel like it's actually worst off compared to a normal 2D animation - it actually looks a lot flatter. I think this is mainly because of the style of colouring and highlights, it really lacks that depth which 3D needs in order for it to look nice.
Unlike the American animation, they don't actually layer on texture onto the characters and things itself, instead they just colour it normally. So it doesn't really look as glamorous. In addition, the character movements were stiff and it didn't look very natural. This is probably because they are actually using 3D models and moving them, while smooth and natural movement requires motion capture of a moving human being. But whether a not using 3D animation was for the better or worst, I wouldn't know.
But if Japanese 3D animation is going to be heading towards what we see in american movies like Good Dinosaur, I must say I'm looking forward to it, but if it's going to remain in this level, then I don't think changing it for the better.
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As we all know, vocaloid has been a huge influence in Japan, because of Miku's popularity, and has also been gaining popularity in other foreign countries. And they have been holding vocaloid concerts, with vocaloids (mostly Miku) being displayed on a large screen and a live band.
Well this Miku hologram is made based on capturing motions made by a real dancing person and then used as 3D animation to make her look as real as possible. Even all their games have a 3D dancing miku. With this, I think that it has spread more ideas on how to use 3D animation, especially seeing how influential Miku is in Japan.
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But the biggest and most important reason is probably because of the lack of budget animation companies have.
Ever since the rise of the internet and free online videos, the animation group has been seeing a decline in sales and revenue of animation DVDs and CDs. The amplifying of the sale prices of the DVDs are actually backfiring and lesser people are buying it because it's just too expensive. Why would viewers spend a bomb on raw Blueray DVDs (they cost around 60 SGD for 2 episodes) when they can get free Subbed, high quality videos online? As such the revenues earned are dropping and the budget is decreasing.
In 2D animation, the amount of effort put into each frame is very costly, to the point where animators are not getting paid enough, as each frame has to be hand drawn over and over again just to make a few seconds of animation. So to cut down on the amount spend on animating, they use 3D animation which only needs the creation of the individual pieces, after which they can be reused as many times needed. Compared to the 2D animation which needs to get redrawn over and over again. Basically it's a lot more efficient and less costly to use 3D animation as compared to 2D animation.
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ReplyDeleteThe animation market is big- it was worth over $254 billion dollars back in 2017. It has, however, become apparent that the increase was but the beginning. This is generally due to the fact that animation has made its presence felt in the field of marketing.
3D animation has been synonymous with the entertainment industry for the better part of its history. This is because animation is phenomenal at enticing an audience. In the recent past, however, 3D animation is increasingly being used to show off products.
So how effective is 3D product animation?
Well, MOST DEFINITELY YES!
This is best illustrated by brands such as Gillette and the beloved Apple. Look at the Gillette ads and you will realize that a simple animation developed a lowly shave into an adventure. The big gain for the brand is the perception the animation creates. As its competitors use conventional marketing, Gillette infuses some 3D adventure to set itself apart. The benefit is that great animation is usually deemed to be proof of an excellent product. That is just what a good 3D product animation will do for your brand; it will make you stand shoulders above the competition.
There are three main reasons why you must add 3D animation to your marketing stratagem:
1.Profit Minded Prototyping: Releasing a prototype to the market is a really expensive affair. These expensive prototypes yield the required feedback but, what if you could get the feedback at a cheaper price? Well, now you can. 3D product animation can be used to design a virtual prototype and expose it to the market. That is to say, you have the required feedback from the market without suffering the cost of a prototype.
2.First Impressions Matter Most: Products are hardly entertaining to look at. Imagine the Gillette brand without the 3D animation. Boring, right?
3D product animation has the capability to change even the most boring of products into a blockbuster. In the virtual world, any product gets exciting with some 360-degree turns and just the proper amount of special effects. Use animation to strike a chord with the market of interest.
The iPhone X is a great example. The marketing strategy was mainly centered on3D models. Other brand names that have utilized 3D product animations efficiently are Samsung, Microsoft, and Huawei. Now you know why they dominate their respective niches.
3. All about The Money: 3D product animation will help you save plenty of cash. The animation can be utilized long before the marketing phase to identify problems in the product design. Designers can change the product after evaluating its model without physical prototyping.
On top of that, animation is a really cost-effective marketing platform. With the growing popularity of Virtual Reality (VR) and 3D printing, it helps to show that you are acquainted with the latest trends.
Your product can get a lot from 3D technologies. The animation will provide your product an aura of suspense and class that the market simply finds irresistible. The animation process also makes the brand feel modern and worthy of a place in the modern market. Bad first impression has been the doom of countless products.
Don't add to that sad statistic. Abandon generic advertising techniques. Make your product the hero of an animated advertisement. We all know how well-known those story lines are, don't we?
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